Director /
Play All Day Inc /
To help brands manifest their full potential /
Working with a nimble team, combining the forces of collaboration and creativity to to build brands that resonate deep into the future.
VIEW CASE STUDIES
Roles /
Project / Program Direction / Strategy / Communications / Client Engagement / Partnerships
Director /
Minnesota Street Project /
Building Arts Infrastructure / Community
at 10,000 ft:
We delivered programs that amplified the value of art in our communities.
at 5,000 ft:
Working across creative, communications, and marketing we articulated the importance of arts philanthropy—highlighting much needed resources to support creative communities.
Roles /
Project / Program Direction / Strategy / Partnerships / Storytelling / Content Creation / Communications / Community Engagement /
Architect: Jensen / Contractor: Johnstone Mcauliffe Construction / Engineering: Tipping
Architect: Jensen / Contractor: Johnstone Mcauliffe Construction / Engineering: Tipping
Architect: Jensen / Contractor: Plant Construction / Engineering: Tipping
Around 1240 Minnesota Street—supporting approximately 100 artists annually / artists pictured in slideshow: Sarah Thibault, Craig Calderwood, Marcela Pardo Ariza, Beth Abrahmson, Ron Moultrie Saunders, Sandra Ono, Jesse Schlesinger, Taraneh Hemami, Miguel Arzabe, Masako Miyizaki, Elizabeth Russell, Shushan Tesfuzigta
at 1,000 ft & on the ground:
Infrastructure as space to support a community
Working collaboratively with Director of Public Programs + Communications, we established engagement via educational programs, exhibitions, events, partnerships + studio programming and publishing.
Director of Public Programs (2019-20)
Lindsay Albert
Director of Public Programs (2017-18)
Erin Dunnigan
Director of Communications
Francesca Sonara
Director of Gallery Programs
Julie Casemore
Director of Facilities
Michael Rubel
SF Art Book Fair. Photograph by Airyka Rockefeller
Edition puzzle produced with photographer, Phillip Maisel features images of a grid of images referencing the contact sheet or digital camera roll. Following the shapes and lines present in each composition, the artist cut into the grid to create a uniquely-shaped puzzle featuring nuanced details and irregular edges to indulge even the most advanced puzzlers with a challenging exploration of photographic space. Ages 7 and up.
Edition set inspired by the concept of serious play and its link to creativity, Bay Area artist and educator Purin Phanichphant devised this set of interactive cards to sharpen the mind’s eye. The former Buddhist monk, introduces a new visual syntax of pixel-like graphics.
1240 Minnesota Street website developed to document the process and progress of the private studio programs.
Creative Lead / Collaborator /
ADOBE as collaborator / as artist mentor
At an interdisciplinary studio –– skills and resources were shared between participants, having a profound impact on their work. In our programs, artists produced the otherwise unimagined + amplified Adobe’s brand as innovative thought leaders.
Links:
Project Dali launch
Wall Street Journal
Roles: Project / Program Direction / Strategy / Storytelling / Content Creation / Communications
Creative Lead / Producer /
LIQUITEX painting residency promotes healthy use of medium
Partnering with Liquitex to provide four Bay Area artists fully funded residencies at 1240 Minnesota Street to provide artists work space, materials, resources, and related programing at Minnesota Street Project. Coinciding with Liquitex’s Cadmium Free Acrylic paint product launch / campaign –– the world’s first non-cadmium acrylic paint with the same brightness, color strength and opacity as cadmium paint, offering artists a safer option in their practice.
Selected from a shortlist of emerging artists, Minnesota Street Project was honored to welcome:
Micah Wood
Erik Parra
Koak
Woody De Othello
Roles: Project / Program Direction / Strategy / Storytelling / Content Creation / Communications
Collaborator /
Dance Exhibit / Lauren Simpson / Movement with objects and architecture
A collaboration between Lauren Simpson Dance. I contributed thin steel rebar sculptures. The material was excavated from the building during it’s construction years prior. Their rigid form was balanced by Dana Hemenway’s woven and illuminated extension cord weavings.
Role: Collaborator /
Dance Exhibit. Choreographer: Lauren Simpson / Sound: Shanna Sordahl / Lighting: Jack Beuttler / Movement scenes performed by: Arletta Anderson, Virginia Broyles, Lydia Clinton, Marlie Couto, and Cauveri Madabushi Suresh / Photography: Robbie Sweeny
Producer /
How do you draw community, every name that told a story
Amanda Eicher founded the Adobe Books Backroom Gallery. It was located, as the name suggests, in the backroom. In the bookstore, Eicher painted a single line high above the book shelves, around the perimeter of the store.
The line represented our shared horizon—individuals standing with the genius of many
A decade later I worked with curators “the folks”, and invited Amanda Eicher to return to this work. With the single prompt: “where do we stand now?”.
The result was a relationship map articulated from collective memory—it included every name that had contributed to the culture at Adobe Books.
After Adobe Books re-location from their original 16th Street location, in a vastly expanded form, “Genealogy” was recreated for the Oakland Museum and SFMOMA’s jointly organized “Fertile Ground: Art and Community in California”.
The work was later acquired by the Berkeley Art Museum and Pacific Film Archive.
Related coverage:
Brooklyn Rail
Roles: Producer / Curator / Community Engagement /
Amanda Eicher at work on Genealogy (2014) for the exhibition Fertile Ground: Art and Community in California, Oakland Museum of California. Photo by Scott Moulton.
Producer /
What can be achieved in 24 hours?
The framework was simple: an artist was invited (for one day) to explore shared interests in our related practices. During these extended, lazy studio visits—conversation occurred while preparing food and within this comfortable setting potential collaborations were addressed. In many cases nothing was made, rather varied points of view provided clarity around our shared interests, making these informal meetings productive. The results were documented via website and or printed matter distributed at local book stores.
The one day artist residencies led to exploring similar concepts as a contributor to SFMOMA’s Open Space
Roles: Producer / Collaborator /
Drawing from memory after looking at iconic cartoon characters online for 3 minutes with artist Chris Coy
Producer /
Unconventional use of a large institution
With an open door to the SFMOMA, I explored an unofficial “residency” within the sacred Botta building.
Roles: Producer / Writer / Editor / Collaborator /
Various works made by participating artists prompted to respond to specific works in the collection: Chris Sollars, Brad Troemel, David Kasprzak, Charlene Tan, James Sterling Pitt, Jon Rafman, Julie Cloutier, and Jason Metcalf